Checking out the types of mass media in the digital space

Checking out the types of mass media in the digital space

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This post explores how the media landscape has changed over the past couple of years.

In the digital media landscape, what we see on the internet is mostly decided by algorithms which are formed by our online habits. Each social media platform uses its own automated system to put forward new website material and recommend material that will interest the user. The types of media content examples that will be shown to a user is created to keep users engaged. The algorithms are created to keep people stimulated by suggesting and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are subjected to, creating more division and predisposition amongst users around social problems. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for example, would identify the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user generated material in the media landscape.

In today day, online platforms have made it significantly simpler for everybody to produce and share material. Formerly, creating content for a large audience mandated connectivity to a collection of crucial resources and funding. Presently, with making use of smart devices and common digital technologies, digital media content examples for instance, short form videos, blog posts and podcasts can be easily made with simply a couple of standard devices, along with reaching a huge audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, suggesting that social media has developed a space for underrepresented neighborhoods to share their narratives.

The rise of internet content has totally changed what is indicated by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Normally, a small group of professionals, such as newspaper editors or broadcasters, who would produce material for big audiences who primarily just consumed it. However, today, with the help of the internet, the face of media has seen significant modification, making the usage and ease of access of media far more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can create and share their own content, just as quickly as they can absorb it. Social media has permitted anybody to contribute to public discussions, rather than just the major media companies therefore as a result, mass media is no longer managed by a few huge voices. Instead, it is spread out across millions of user narratives around the world.

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